TWELVE
TWELVE HOODIE
Inspired by the game they kept playing… even when everything was breaking.
Four years ago, my mother survived a devastating accident—an explosion in our home left her with severe third-degree burns on a large part of her body. Since then, we've lived with scars—both visible and invisible.
Recently, we watched We Were Liars thinking it would be a light summer adventure. Like many of you, we were unprepared for the ending. The final scene shook us. For us, it reopened deep wounds and memories of the accident.
But in that moment, we made a decision: to turn pain into purpose.
We created The Liars as a brand to support burn survivors. Every hoodie you purchase helps directly fund treatments, care, and recovery for someone affected by severe burns. Our first mission: raise $100,000 to make a real impact.
This one is called TWELVE —
a quiet reference to the night everything changed.
In the serie, when Cadence is trying to recover her memory, she turns to a familiar ritual: Scrabble.
It’s in that silence — placing letters, one by one — that the truth begins to resurface.
The word TWELVE is played.
It’s not just a word.
It’s the hour she made it out.
The moment she escaped… but not the others.
TWELVE isn’t about midnight.
It’s about the split second between before and after.
And the courage to keep remembering.
It wasn’t meant to be a brand.
Years later, We Were Liars reopened something in us. The ending, the dogs, the fire, the silence — it felt too real.
The Liars is our way of turning pain into something beautiful.
This isn’t merch.
WE WERE LIARS
FIRE
RAISING MONEY
THE LIARS
We didn’t plan to start a brand. We just needed a way to feel again. To create something that held our story without having to explain it and helping others with their stories.